Human Networking Even More Important in Digital World

Networking Guru Using Old Tricks to Solve Modern Problems

Upland, CA September 6, 2004 -- People are cocooning in their homes. Theyre hiding behind their computers. Theyre teleconferencing. In a digital world where people are distancing themselves from one another, the opportunity for those creating networks of real human beings are greater than ever.

According to Ivan Misner, Ph.D., a networking expert and Founder of BNI (Business Network Intl), referral business is still the most powerful way to gain new business and create success. In an increasingly digital world, personal networks are even more important.

Our modern world is a double-edged sword, Misner says, while it is certainly easier to create and nurture a wider network today than in the past, the depth on of those relationships can be questionable. Networking is more about farming than it is about hunting, says Misner. It is about cultivating relationships with quality people. The best way to do this is to help other people in their business. In BNI, we call this givers gain. If you want to get referrals, you have to be willing to give referrals to people.

I cant overemphasize the importance of the human component of business, especially as we come to rely so heavily on technology.

Ivan Misner, Ph.D. is the Founder & CEO of BNI (Business Network Intl), a referral networking organization with Chapters in 18 countries around the world. He is also the author of several books including the NY Times best-seller, Masters of Networking and the recently released #1 best-seller, Masters of Success.

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